Online Business English Courses

 Course includes: 

• interactive listening, speaking, reading and writing exercises. 
• vocabulary quizzes 
• Language of contract formation 
• the essential legal doctrines of Company Law, Contract Law, Intellectual Property Law and the Law of Debts and Secured transactions including terminology and vocabulary course certificate upon completion; 
• course certificate upon completion of an Online Exit-test with a result of 70% and above.

On this course, we'll focus on areas such as:

• Meetings and Teleconferencing – i.e. meetings with their teams at home or abroad
• Negotiations – to be able to come to an agreement using diplomatic language
• Making Presentations – presenting information to their colleagues in a clear way
• Dealing with Numerical Data – for working with budgets and charts
• Telephoning – to discuss information or answer queries with colleagues and customers
• Socialising and Networking – before or after the meeting or at conferences or dinners
• E-mail, Letter and Report Writing
• Cross-cultural awareness – more and more important in a global environment

 This course takes you through the basics, keeping things clear and actionable.

• Principles of Digital Marketing
• Digital Research
• Developing Objectives
• Cultural Research
• Connecting with the Customer

 You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. 

Introduction to 

• Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Paid Search (PPC) using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimisation
• Analytics with Google Analytics
• Digital Marketing Strategy

 Course content:

Topics during the course include:

• Recruitment, including interviewing techniques and writing job advertisements
• Employment law
• Organisation and leadership
• Training, motivation and rewards
• Managing change
• Problems in the workplace
• Dismissal (firing) procedures
• Appraisal (performance review) techniques

You will also look at key language skills such as:

• Spoken communication including meetings, negotiations, telephoning skills, presentations
• Written communication – emails, reports, formal letters
• Social English – hosting visits, socialising, meeting and greeting

Choose among the courses below:

• Travel Writing
• Writing Adventure Articles
• Writing For Fashion Magazines
• Writing For Motoring Article
• Writing For Niche Markets
• Writing For Sports Magazines
• Writing For Technology Publications
• Writing For Women's Magazines
• Writing Your Own Column

This course is designed to accomplish three things:  

• To equip you with the knowledge and skills required to become a freelance journalist either as a full or part-time career, or as a profitable sideline. 
• To teach you how to write a feature article, pitch your ideas and see your work published. This will provide you with a valuable portfolio of published material, knowledge and skills to assist with gaining entry-level employment as a journalist in mainstream media.
• To develop more general writing skills, so you can achieve success in other areas such as PR (public relations) and marketing, or writing a blog. You may take longer than 12 or 24 weeks to complete the course, as it is entirely self-paced. You may take up to a year to finish your course of studies if required.

Designed for non-native English speakers, the course offers 2 hour sessions per day that will use language activities directly relating to art works and the art world where students will interact directly with the lecturer as well as the other participants enabling them to utilise their knowledge and practical language skills. 

Each session will make use of slides, worksheets and virtual discussions and will be recorded for access to visual materials at a later time.

What you will discover: 

- Students will build on art world vocabulary and strengthen language skills

- Have a better knowledge of tense in the English language and increase confidence with expressing themselves

- Be able to talk about and discuss a wide range of art objects